Michelle White President and Creator of Cherry Works® by Michelle’s Miracle® Tart Cherry Products
A mother of young twin boys, Michelle White was working full-time and completing her bachelor's degree. The year was 1998, and Michelle was working for a fruit processing company in Leelanau County, Michigan. That was when she first noticed something interesting. For years, people had been coming to the fruit-processing plant and asking for jugs of cherry concentrate, a by-product of pitted tart cherries. These people claimed that the Montmorency tart cherry concentrate supported healthy joints*.
And that gave Michelle an idea: Why not bottle the cherry concentrate and market it to the whole country, letting everyone know about all of the nutrients in tart cherries? As she did more and more research about tart cherries, she became more and more passionate about the need to educate the broader public about the many naturally occurring nutrients in Montmorency cherries.
Today the company sells three different formulas of Cherry Works by Michelle's Miracle® Tart Cherry Concentrate Dietary Supplements and CherriMax® Dietary Supplement Tablets. The products are sold online through the company's web site, MichellesMiracle.com/Cherryworks.net and at a growing number of health food stores and grocery stores throughout the country through national distribution.